With a myriad of blogs covering every imaginable topic, one might think blogging is a new trend. In fact, its history dates back to the late 1990s. WordPress propelled it to true prominence early in the 21st century, and today blogging is an essential aspect of digital marketing - beneficial for SEO optimization and brand identity building, not to mention lead generation. Additionally, digital marketing blogs keep followers apprised of the latest industry and marketing movements.